Proposal: The South African Taxi Industry Transformation Project (SATTIP)

Core Values

1. Happiness: Improve driver welfare and passenger experience.

2. Safety: End violence and accidents through technology and training.

3. Efficiency: Cut costs and travel time with smart systems.

4. Trust: Build transparency and community partnerships.

5. Innovation: Create solutions for schools, workers, and tourists.

The Campaign Framework

1. Safe & Happy Rides

• Vehicle Safety Standards:

• Launch “TaxiStar” certification for roadworthy, modernized taxis (e.g., seatbelts, GPS, CCTV).

• Partner with local manufacturers to produce affordable, crash-tested minibuses.

• Driver Wellness Program:

• Free mental health support, conflict resolution training, and incentives for accident-free drivers.

• Slogan: “Happy Drivers, Safe Rides.”